Helping businesses and brands tell their stories
4TC (formerly The Content Partnership) is a strategic communication consultancy based in Dublin. We offer a complete range of communication services and counsel to clients across industry sectors including technology, sport, tourism, health and wellness, and professional services, as well as local government and government-sponsored organisations.
The company and its directors have an established track record of offering PR, media relations, reputation, issues and crisis management counsel to a wide range of organisations, both large and small, domestic and international.
Our work is underpinned by a strong journalistic heritage. We have the skills and experience to identify your business or brand’s story and communicate it effectively to your target audience.
The 4TC approach is a collaborative one, aimed at developing an in-depth understanding of all facets of the client’s business, which allows the provision of informed, relevant and realistic communication counsel.
4TC seeks to embed itself in the client’s organisation, as a trusted advisor to all those who are involved in, or impacted by, the communication strategy and process.
These things are achieved by an initial round of familiarisation meetings – plus follow-ups as required – a feedback and understanding session (or sessions, as necessary), and an ongoing schedule of update, progress and reporting calls and meetings.
4TC also provides media and communication training services to its clients, helping them develop a complete communication strategy. This might include defining purpose and message, developing stories and the process of stakeholder outreach – via preparation for interviews, media events, presentations and speaking opportunities – and preparing for reputation, issues and crisis management.