4TC has been meeting the communication requirements of large-scale data centre provider Echelon on an ongoing basis since the company launched in 2019.

Echelon had become one of the leading data centre developers in Ireland and the UK when, in 2024, leading global private equity investment firm Starwood Capital Group acquired a 50% stake in the company.

The €850m transaction was one of the largest M&A deals in Ireland that year. It assigned an enterpise value of approximately €2.5bn to Echelon, provided the company with material capital for its continued growth, and primed it for accelerated growth through a new €900m debt facility.

This was one of the largest M&A deals in Ireland in 2024, and 4TC worked with Echelon’s senior executives and representatives of Starwood Capital to ensure this story was told in a controlled manner which met the requirements of both parties and leveraged the news value of the deal to enhance Echelon’s burgeoning reputation in relevant media both in Ireland and internationally.

4TC continues to provide communication services to Echelon in areas including media relations, content development, issues management, internal communication, and public affairs.