There’s not a lot that we haven’t seen or done. We’ve not just learnt the ropes – we were there when rope was invented. Our way of doing things is tried and tested – but not necessarily traditional. When you work with us, you’re getting our experience directly.
“No filters, no funnels. Just us, telling it like it is.”
At the heart of any communication strategy is a story. Finding the story, agreeing the story, developing the story, telling the story – it’s an art. The Art of the Story. In the story are the important things – the things that people need to know, in order to know what to do. There are four ways of telling a story – visually, verbally, written down or face-to-face. Our way of doing things takes all of this into account. We’re good at storytelling and it is central to everything we do.
There’s a lot of things that can be done to get you the results that you’re looking for. There are also things that are simply not going happen, no matter how many times they’re tried. We know the difference, and we don’t waste time chasing the impossible, or saying ‘yes’ because it’s easier than ‘no’. If it can be done, we’ll do it and if it can’t, we’ll say so and recommend something else. This is a key operating principle which underpins our way of doing things.
© 4tc 2020 All rights reserved
