OUR STORY

4 types of communication. We’ve been making them work for years.

4 types of communication

Commonly, there are reckoned to be four types of communication – visual, verbal, written and face-to-face – and we’re involved in all of them.

  • Visual – photography, video, infographics, brochures
  • Verbal – telling and selling stories, advising, presenting, giving interviews
  • Written – articles, releases, positions, messages, strategies, blogs, posts and tweets
  • Face-to-face – presentations, meetings, conferences, training and launch events

Four types of communication – all of which we harness to develop effective communication strategies. We added the strapline “strategic communication consultancy” to underline our core proposition, and the way we work with all our clients. Strategic communication advice and activity, delivered by experienced professionals, focused on achieving results that deliver your brand and business objectives.

CRAIG
McKECHNIE

Craig is a journalist by trade, with 20 years’ experience working with leading media organisations around the world. In Ireland, he held senior editorial positions with INM (Independent News and Media) which included Assistant Editor of the Irish Independent and Editor of Herald AM.

Craig knows what makes a story and, more – perhaps – to the point, he knows what other journalists think makes a story. And when they need it, and how they want it delivered and what information they need up front to help them use it. 

So he re-purposed his 20 years of deciding what should fill the column inches and how best it should fill them, and became a communicator, with a particular specialism in content creation and management. It goes without saying that he’s a good writer, but he’s also a good writer on demand – when content is needed, Craig can produce it.

This is because spotting the story is only one part of what a journalist does – the other half is telling it, effectively, to any number of different audiences, across a swathe of media platforms, and doing it to tight deadlines.

Obviously, Craig’s background has also left him with a wide network of contacts in the world of media – and in the worlds of politics and business as well – and these, as well as his wealth of editorial and storytelling experience, are what he brings to the table.

richard
burke

Richard’s been a PR consultant for 28 years, however such is the nature of the game, that he’s always finding something new to try. Every day’s a school day, and every new story, every new event, every new sponsorship simply adds to the repository of his experiences.

From handling PR for the Irish Open, through managing news for Motorsport Ireland, to press launches for billion euro infrastructure projects, Richard’s seen and done a lot of new and interesting stuff – always with an inquiring mind and the spirit of curiosity.

He’s quite sanguine about it. It’s all – apparently – in a day’s work. Modesty aside, however, his skillset – media relations and management, storytelling, event communication, sponsorship activation, issues management – is not something you’d pick up in a wet week.

Richard’s someone who reads between the lines. Richard can spot a story at twenty paces. Richard knows pros and cons, and how things will be perceived. He can get the media coverage that’s justified – but most importantly, he does it without ambiguity, or room for misinterpretation.

He’s been doing this for years. Having worked across so many different sectors and organisations – voluntary organisations to corporate entities, sports sponsorship to e-commerce, sport to healthcare, technology to tourism – he may still be learning, but his experience is textbook stuff.

Jeremy
Probert

30 years ago, Jeremy was a fresh-faced account executive in one of the biggest agencies in the UK, working on a portfolio of clients mostly in the food, drink and hospitality sector. He was a brand and product PR guy.

It was while looking after the PR needs of a famous beer brand that he got involved with messaging, positioning, risk registers, issues and reputation management, purpose and social responsibility – and realised that he was at home.

He got closer to the action in the head office of one of the UK’s biggest hospitality companies, in a milieu of M&A, financial reporting, corporate communication strategy and issues management.

Fast forward a few years and Jeremy’s directing corporate relations in Southern and Eastern Europe for one of the world’s leading payment systems. He’s also got the communications brief for its risk division, working across Asia-Pacific, Central and Eastern Europe, the Middle East and Africa. 

It was then that Jeremy was asked – and agreed – to establish the communication function for the only London airport actually in London, overseeing PR, corporate and public affairs, internal communication, and corporate social responsibility.

When it comes to corporate and business communication strategy, Jeremy’s had the opportunity to see it all – and he’s happy to share the experience.

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