HOW WE DO IT

We tell lots of different stories, to lots of different people, for lots of different reasons

AN INSIGHT INTO OUR WORK WITH

ECHELON DATA CENTRES

Echelon Data Centres is an Irish-based international data centre infrastructure developer providing large-scale assets to support the growing global demand for data and computing resources. 4TC has provided communication services for Echelon since before its launch in 2019.

As part of a strategy to promote Echelon’s leading approach to the environment and sustainability – two of the most pressing issues facing the data centre sector – 4TC developed a special report, bringing together the expertise, opinions and predictions of individuals and companies operating in the data centre industry and associated sectors.

Data Centres 2021: Power and Influence comprises a range of independent thought-leadership articles dealing with key topics such as renewable energy provision and its symbiotic relationship with data centres, on-site energy generation and the potential of biogas and green hydrogen to end reliance on gas and diesel, battery technology, liquid cooling and increasing power usage efficiency, and ethical investing.

The report was widely circulated among business and trade media, key government ministers and their advisers, state agencies, and other  stakeholders. The individual articles also formed the basis of blog posts on Echelon’s website and social media channels, while interviews with individual authors were to be recorded for use as podcasts.

AN INSIGHT INTO OUR WORK WITH

GALLAGHER'S BAKEHOUSE

Donegal-based Gallagher’s Bakehouse – an established player in the €510m packaged bread category with a strong presence (and loyal following) in Connacht and Ulster – made the decision to launch an entirely new range of sourdough loaves, rolls and baps, replacing its existing product selection. Objectives for launch activity were to raise awareness of the new products, support sales team activity, highlight the health benefits of sourdough, and communicate the soft, toastable nature of the bread.

4TC’s full-service campaign included photography, message development and positioning, sponsored programming on key radio stations, business and consumer media relations, consumer market research, the development of a wholly-owned ‘property’ (the Gallagher’s Toast Spectrometer), and issues management around sourdough ‘standards’. The work delivered national and regional coverage (digital, print and broadcast), as well as coverage in trade media – all in addition to sponsored brand mentions. Gallagher’s enhanced profile also led to media requests for commentary on general bakery category topics.

Most importantly, the new range of breads were stocked and purchased by existing and new retailers and consumers speedily and beyond initial forecasts.

AN INSIGHT INTO OUR WORK WITH

P3 HOTELS

p3 Hotels , a member of the Oracle Partner Network (OPN), is a technology company which provides customised booking solutions for large independent hotels and hotel groups. p3’s solutions cover all stages of the online guest journey and integrate seamlessly with Oracle’s market-leading OPERA hotel property management system.

The company’s objective is to enhance/increase awareness of its products, generate sales and build/amplify reputation with investors. 4TC provides corporate communication counsel, media relations and content marketing services to p3, generating coverage in national, regional and specialist media, generating sales leads and influencing the investment audience.

AN INSIGHT INTO OUR WORK WITH

COELIAC SOCIETY OF IRELAND

The Coeliac Society of Ireland represents the interests of all gluten intolerant sufferers and those with the lifelong autoimmune coeliac disease. The organisation’s communication objectives are to educate the media while raising awareness amongst the public and medical practitioners. 4TC employs a strategy encompassing messaging and strategic communication advice, story identification, content creation, media relations and event PR.


This has resulted in significant, regular media coverage across national and regional digital, print and broadcast media (amplified across social media platforms), aligned with the production of media supplements, educational videos and infographic material.

AN INSIGHT INTO OUR WORK WITH

ECHELON DATA CENTRES

Echelon Data Centres is an Irish company, incorporated in 2017 with the goal of owning, constructing and operating data centres with 500MW capacity, in five countries, by 2025. Its communication objectives are to gain widespread exposure for its current site plans, and raise awareness of its facilities (capacity and power agreements) amongst potential customers worldwide.

4TC developed a communication strategy encompassing a launch event (attended by a government minister), digital, social and traditional media relations, story development and content generation, speaking opportunities, issues identification/management and messaging and position development. The strategy continues to deliver regular digital, print and broadcast media coverage, ongoing social media engagement (growth in followers, post impressions and reactions) and positions Echelon as a thought leader on key issues for the data centre sector.

AN INSIGHT INTO OUR WORK WITH

CABINPAC

Cabinpac is a manufacturer and supplier of modular buildings particularly in the education and healthcare sectors. The company’s objective was to communicate the completion of an €800k investment in a new manufacturing facility and a re-invigoration of its brand positioning – with its employees and customer base (existing and potential) as particular areas of focus.

4TC proposed an event, jointly billed as a celebration of Cabinpac’s 40th anniversary and the official opening of the new manufacturing facility, and advised on internal communication, media relations, public affairs and stakeholder relations. Having secured the attendance of the Minister for Employment Affairs and Social Protection, coverage was achieved across digital, print and broadcast media (national and regional).

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