OK – got that – but how’s it done?

By telling stories, mostly. You see, you don’t often get to tell people things on a one-to-one basis. Mostly, you’ll be using media to get your information across – digital, social, print, broadcast and your own channels – social media feeds and your website.

And to get journalists to publish your information, or people to read it on your website, or engage with it via social, it’s got to be interesting.

And that means wrapping it in a story. We can give you guidance on what makes a story – and how to tell it.

Right – but back to what PR is – do I have to do all of it?

No – do the bits that help you with whatever it is you want to achieve.

That might be one element, or it might be two or three – we can make a recommendation as to what bits you should be considering.

How much does it cost?

Nothing.

OK – it costs nothing to have a conversation about public relations and strategic communication.

After that, when you’ve considered what we’ve discussed, and decided what’s right for you, we’ll look at what it might cost.

The cost will comprise the cost of our time (the fee) and any third-party costs – which could include research, photography, videography, design and possibly print.

The fee can be calculated in one of two ways.

The first is as a fee per activity or piece of work, which is based on our day rate. Second, as a ‘retainer’ fee, which is a sum paid monthly that includes the cost of our time to carry out the agreed activity and – importantly – any extra activities (within reason) that we might agree together.

Right then – how do I get my free conversation?

Put your details into one of the (many) contact us forms on our website (www.4TC.ie) and we’ll call you back.