Seriously? I wouldn’t recommend that you do. When it comes down to it, there have to be other ways of raising awareness in your target audience group that are probably more effective.
Yes, yes, there are product categories that are bang out of options (I’m thinking savoury snacks and sliced bread, don’t know why) but even then – even then – there’s got to be something, right?
OK, there isn’t. But I still don’t think you’re looking for influencers, or for simple celebrity endorsement. You’re probably looking for ambassadors.
The three things are not the same and although all have ‘influence’ over the audience, roughly speaking one is a product of his or her environment, the second has a touch of sparkledust and the third actually may have done something to deserve it.