The purpose of any PR and communication activity is to inform your audience, shape their perception of your business, build brand awareness, and drive engagement.
Results matter and you need to see return on your investment. We work with you to devise evaluation programmes that fit your requirements – demonstrating impact, evaluating success, informing strategy, improving targeting, and justifying investment.
The 4TC communication audit is a comprehensive evaluation of your organisation’s public relations and communication strategies, messages, and effectiveness. It identifies, strengths, weaknesses, and recommends areas for improvement to ensure your PR and communication activity is aligned with the needs of your stakeholders and the commercial priorities of your business.
By tracking performance over time we can measure PR activities against business objectives – showing how they influence customer sentiment and brand reputation – and help your team set goals to improve business performance.
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