Craig brings more than two decades in journalism to the world of strategic communications. Having lead newsrooms and held senior editorial positions in major media organisations, Craig possesses a deep understanding of how news is made – and how it shapes public perception.

Since transitioning into public relations, Craig has advised clients in areas including content strategy, reputation management, media relations, media training, and crisis communications.

With a journalist’s instinct for storytelling and a strategist’s precision, Craig crafts compelling narratives and is a trusted advisor for 4TC’s clients across sectors including technology, financial services, professional services, agriculture, non-profit, and the public sector – helping them to navigate complex media landscapes and communicate effectively and with internal and external stakeholders.

Craig is a Member of the Public Relations Institute of Ireland.

Jeremy has more than 30 years’ experience in consumer and brand public relations, corporate and public affairs, strategy and planning, internal communication and crisis and issues management.

He has worked in agency and in-house, in companies both privately and publicly owned, domestic and international, and has built and established PR functions and teams from scratch. Jeremy’s sectoral experience covers entertainment and leisure, food and drink, financial services, aviation, technology, agriculture and real estate.

At 4TC, Jeremy advises clients on communication strategy, message and position development, media relations, corporate affairs and issues and crisis management (with a particular focus on sustainability). He delivers media training for client spokespeople and follow-up interview preparation sessions as required.

Jeremy is a Member of the Public Relations Institute of Ireland.